How to become a successful E-commerce Entrepreneur
Digitization is the need of the hour and in India it is moving at a very high pace. From going to a shop physically and buying the product, people have move towards Online Shopping. People are preferring Online mode rather than Cash flow. Credit is born and Cash is diminishing.
In this ongoing trend if an entrepreneur wishes to start a physical shop for some 'X' number of products ,then I must say it won't be a smart decision. Take the advantage of the schemes of Digitization and then kick start with an Online Shop. Nowadays, there are plenty of E-commerce building platforms where an amateur can always give a trial. These platforms provide abundant of facilities and are easy to integrate.
Few things should be kept in mind before starting your Online Business.
Decide your genre
The first thing that should strike an E-commerce entrepreneur is to decide and focus on which genre in which hes is inclined towards. Once decided start grabbing the specialties of that genre. Suppose you want to start your own fashion store. You should be well aware of who could be your competitors, how you can overcome them?
Focus on listing your website to top search engines:
Once you are done with your category and domain finalization, one should now move towards listing his site to the top Search Engines like Google, Bing, Yahoo; which is also called Directory Submission. By doing this, search engine comes to know that a domain named 'aaaa@bbb.com' exists.Now get going with your next step of optimization.
Understand your Customers
Understanding your customers properly can prove to be a boon to you. If you know your customers well, you will be able to engage with them by finding out the best platform to reach them. Interacting with customers can help you know their mindset and then can you make your website friendly according to their demand.
Focus on SEO
Every day thousands of websites are indexed in the directory, but to be on top of each, the focus should be on SEO. Contacting a skilled SEO to index your website in Google's top ranking can be a good option.
In this ongoing trend if an entrepreneur wishes to start a physical shop for some 'X' number of products ,then I must say it won't be a smart decision. Take the advantage of the schemes of Digitization and then kick start with an Online Shop. Nowadays, there are plenty of E-commerce building platforms where an amateur can always give a trial. These platforms provide abundant of facilities and are easy to integrate.
Few things should be kept in mind before starting your Online Business.
Decide your genre
The first thing that should strike an E-commerce entrepreneur is to decide and focus on which genre in which hes is inclined towards. Once decided start grabbing the specialties of that genre. Suppose you want to start your own fashion store. You should be well aware of who could be your competitors, how you can overcome them?
Focus on listing your website to top search engines:
Once you are done with your category and domain finalization, one should now move towards listing his site to the top Search Engines like Google, Bing, Yahoo; which is also called Directory Submission. By doing this, search engine comes to know that a domain named 'aaaa@bbb.com' exists.Now get going with your next step of optimization.
Understand your Customers
Understanding your customers properly can prove to be a boon to you. If you know your customers well, you will be able to engage with them by finding out the best platform to reach them. Interacting with customers can help you know their mindset and then can you make your website friendly according to their demand.
Focus on SEO
Every day thousands of websites are indexed in the directory, but to be on top of each, the focus should be on SEO. Contacting a skilled SEO to index your website in Google's top ranking can be a good option.
Become Social
Know which Social Networking site is best meant for your product. If you own a fashion store; Facebook & Pinterest can be best for you, but on the other hand if you own a Telecom report store, nothing can be better than LinkedIn for contacting the top level contacts like CEO, CMO, CXO. Therefore, identifying the right Social Media can kindle a light for your success.
Know which Social Networking site is best meant for your product. If you own a fashion store; Facebook & Pinterest can be best for you, but on the other hand if you own a Telecom report store, nothing can be better than LinkedIn for contacting the top level contacts like CEO, CMO, CXO. Therefore, identifying the right Social Media can kindle a light for your success.
Don't forget traditional Marketing
Email marketing is one of the forms of traditional marketing.One should never forget to contact your customers through Email.
Email marketing is one of the forms of traditional marketing.One should never forget to contact your customers through Email.
Continue to Evolve
Becoming stagnant has no room to success. If you really want to be different from the crowd, you need to be moving parallel with the market and keep evolving with new changes that comes around. Don't stick on to the task that is not showing results for more than an Year. Try new ways, integrate new strategies and Evolve.
Becoming stagnant has no room to success. If you really want to be different from the crowd, you need to be moving parallel with the market and keep evolving with new changes that comes around. Don't stick on to the task that is not showing results for more than an Year. Try new ways, integrate new strategies and Evolve.
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